Following a great deal of hard work and patience on the part of our Website Team at, our new WordPress website is ready to view at

There is a lot more content on the site, much more product detail, and hopefully, all laid out in a way that a first time visitor in search of a UK based supplier of immersion heaters or heating elements, can drill down through the content to find information about exactly the product that they are after.

For example, someone in search of a 1kW finned heating element, may land on our website from natural listings or from adverts, on the ‘heating elements’ page, they would then select ‘Finned Heating Elements – PEF Range (250W – 7kW)’ where they would then find a list of the various lengths and kW ratings available as finned elements, from which they would select 1kW, taking them to the PEF Range – Finned Heating Elements 1000w / 1kW page, which lists the various lengths of element that are available with a 1kW rating (20″, 24″, 26″, 30″, 32″, 34″, 36″, 40″, 42″, 48″, 54″, 60″, 66″, 72″, 78″, 84″, 90″, 96″, 104″, 114″, 120″, 132″, 144″, 170″, 180″). They can then choose the length which best suits their application, then ring us on the phone numbers ever present in the right hand bar, to place their order.

Also new additions are many of the photographs, showing much greater detail of terminal boxes, element looping, element diameter, etc.


Again, these are for the benefit of new customers, to get a feeling for the dimensions, quality, etc, of the heaters they are considering purchasing.  These pictures are complemented on the specific Range pages, by tables showing all available kW ratings, plus sub pages for each individual heater in that range.  We hope that the intuitive nature of the information allows ‘viewers’ to navigate to exactly what they want, then ring us and tell us what they want, rather than ringing ‘blind’ and asking if we supply something suitable to their needs.

The ‘OddBins’ page is also new, and is my attempt to sell off some of the accumulated bits and bobs at bargain prices, just to get rid of it and reclaim some space.  These are items, sometimes ordered in error, sometimes sent as samples by prospective suppliers, but just oddments that may fit somebodies exact requirements.  I’d never even heard of a ‘Hopper Heater’ but now you can buy one from us!

The website will grow, as will this blog, over the coming months and years, and we welcome any feedback, input, guidance, etc, from anyone with the interest and motivation to give it.

Just to repeat our enormous gratitude to all at for teaching a man to fish. Cheers!

(and still fishing, all these years later!)